Marketing

What we have to offer:

Marketing Services

What We Can Do For You

We pride ourselves in our ability to jump in and seamlessly begin acting as your Marketing Staff - making your entry into emerging technology markets easier than if you did it solo, and more cost- and time-effective than working with a large, slow-moving or expensive agency. Below is a list of some of our services.

Press Relations

  • Build corporate/product image through definition and execution of aggressive global PR programs
  • Develop and foster positive and proactive press and analyst relationships
  • Write press releases and media kits; conduct targeted pitches of product/technology
  • Define goals, messaging and logistics of press tours for product launches
  • Execute targeted product review plan against editorial calendars, create supporting collateral to help ensure positive results, aggressively seek new product review opportunities
  • Produce editorial articles and secure speaking opportunities for industry publications and events

Product Branding & Advertising

  • Develop brand imagery and positioning from concept through implementation
  • Develop effective product launch plans and coordinate branding strategies towards targeted audiences
  • Develop collateral: print and banner ads, datasheets, packaging, end user and channel direct mail, promo items and corporate web imagery
  • Develop corporate standards and styles
  • Manage designers, printing vendors and mailing houses

Trade Shows / User Groups

  • Develop global event strategy that supports overall marketing objectives
  • Create innovative booth design and activities and overall show messaging definition
  • Development and production of product demos, corporate video, show collateral and signage
  • Determine optimum sales lead generation and qualification efforts for each type of event/attendee
  • Manage all phases of event travel, set up/break down, booth staffing and speaking session activity

Direct End User Marketing

  • Explore low/no-cost outreach methods with great success
  • Conduct end user evangelism and “Guerilla” activity for wide deployment at a low cost
  • Seek, develop and publicize case studies to positively highlight end user’s experience